Product
The Bacchus can sustain its share long enough
an good flavor and healthy drink
(vitamin B1, B2, B3, B6, taurine)
Price
400~500 won
Promotion
Good simple life (not famous star)
Place
pharmacies in real field after contracting
★대표적 제품
- 해외 : Red bull, Rock star, Monster
- 국내 : Hot 6, Burn Intense, 에네르기, 파워텐
★ED 시장 분석
- 해외 : 전 세계 약 140억 달러(약 16조원) 규모
2009 ~ 2010 시장성장률은 6.8%
2012년 170조 7000억 달러(약 18조원)로 예상
- 국내 : 2010년 롯데칠성의 Hot 6, 출시 1개월만에 20억 매출
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
Raw milk
Fat-low, Fat-free milk
Lactose free milk
High calcium milk
Sterilized milk
DHA milk
Vitamin fortified milk
Goat’s milk
Has growth promotion and longevity effect.
Has antitumor activity.
Promotes immunity.
Good for teeth.
Good for healthy skin
Good for internal organs
Drink everyday
Drink at night
Drink cool milk
Drink white milk
Don’t drink with chocolate, sugar, a
레드불은 본래 강점인 EXTREME SPORTS를 강조하는 젊음의 이미지를 구축해야한다. 왜냐하면 레드불이 EXTREME SPORTS를 버리고 다른 이미지를 찾기에도 그 이미지를 선점하고 있는 타 업체들의 위치가 너무 확고하다. 그러므로 레드불은 EXTREME SPORTS라는 작은 영역에 한정하기보다는 인기 스포츠라는 좀 더 큰
Q1. “The more we drink water, the better our health become and for losing weight.”
Q2. “ There are some food that can burn fat.”
Q3. “ It is desirable to eat high-protein low-carbohydrate food”
Q4. “ The stronger we exercise, the more we lose weight.”
Fact:
There is NO food that can BURN fat!!
“It is desirable to eat
high-protein low-carbohydrate food.”
NO
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau
Alcohol and the liver
Fatty liver
Fibrosis
Cirrhosis
Fetal alcohol syndrome
Physical abnormalities
Mental retardation
Low birth weight; poor growth
Poor diet
Alcohol provides energy but no nutrients
Economic factors
Lack of interest in food; GI problems
Vitamin deficiencies
Alcohol interferes with vitamin metabolism
Folate, thiamin, vitamin A
Mineral deficiencies
Inadequate diet;